Content Marketing

Objective: Increase organic growth through our website  

Confidence to achieve               %age Progress 

Company Goal   
KR 1  Generate X000 organic impressions month on month   
KR 2 Achieve an X% on stranger to  free trial conversion   
KR 3  Run X experiments to increase traffic to our website by X%   
   
   
Objective: Generate Content which buyers love  

Confidence to achieve               %age Progress

Company Goal   
KR 1  Publish X high quality content per week to increase readership by X%   
KR 2 Onboard X Guest Bloggers to increase readership by X%  
KR 3 Distribute content in two new channels where 30% of customers / users are present  
   
   
Objective: Accelerate brand awareness  

Confidence to achieve               %age Progress

Company Goal   
KR 1  Meet X industry influencers by Month X   
KR 2  Be present in X publications by Month X  
KR 3  Run X Podcasts by Month X   
   
   
Objective: Increase subscriber Base

    Confidence to achieve               %age Progress

Company Goal   
KR 1  Increase blog subscribers to X by Month   
KR 2 Increase Whitepaper/ Template Downloads by 2X month on month