Objective: Increase organic growth through our website
Confidence to achieve Progress
Company Goal
KR 1 Generate X000 organic impressions month on month
KR 2 Achieve an X% on stranger to free trial conversion
KR 3 Run X experiments to increase traffic to our website by X%
Objective: Generate Content which buyers love
Confidence to achieve Progress
Company Goal
KR 1 Publish X high quality content per week to increase readership by X%
KR 2 Onboard X Guest Bloggers to increase readership by X%
KR 3 Distribute content in two new channels where 30% of customers / users are present
Objective: Accelerate brand awareness
Confidence to achieve Progress
Company Goal
KR 1 Meet X industry influencers by Month X
KR 2 Be present in X publications by Month X
KR 3 Run X Podcasts by Month X
Objective: Increase subscriber Base
Confidence to achieve Progress
Company Goal
KR 1 Increase blog subscribers to X by Month
KR 2 Increase Whitepaper/ Template Downloads by 2X month on month