Objective - Improve the SEO of our cornerstone content.
Confidence to achieve Progress
Company Goal
KR1 X cornerstone content articles has X or more backlinks
KR2 Publish X guest blog posts linking to cornerstone content on relevant sites with DA 40+
KR3 15 cornerstone content articles has at least 10 internal links
KR4 X% of our cornerstone content loads in 3 seconds or less
Objective - Improve our on-page SEO
Confidence to achieve Progress
Company Goal
KR1 At least X% of our website pages load in 3 seconds or less
KR2 Increase our Ahrefs health score from 61 to 100
KR3 X% of our pages have proper title and meta descriptions
Objective -Improve our blog execution
Confidence to achieve Progress
Company Goal
KR1 Publish 5 new blog posts to drive 3500 unique visitors
KR2 Increase readers who open 2 or more blog articles from 100 to 200
KR3 Increase subscribers from 3000 to 5000
Objective - Improve brand awareness
Confidence to achieve Progress
Company Goal
KR1 Get 5 earned placements in mainstream media
KR2 Collaborate with industry influencers that drive 1000 new signups
KR3 LinkedIn followers grow from 100 to 1000 through quality posts
Objective -Generate more Marketing Qualified Leads (MQLs)
Confidence to achieve Progress
Company Goal
KR1 Increase email marketing MQLs from 100 to 150
KR2 Increase AdWords MQLs from 70 to 100
KR3 Increase organic search MQLs from 45 to 50
Objective- Activate user-testing of our content
Confidence to achieve Progress
Company Goal
KR1 Talk to 10 external editors to receive feedback on our articles and infographics
KR2 Conduct 30 face to face content testing and interview sessions with users
KR3 Organize an online survey to rate our various content (min 600 answers)