Marketing

Objective - Improve the SEO of our cornerstone content.

Confidence to achieve                Progress

Company Goal   

KR1 X cornerstone content articles has X or more backlinks

KR2 Publish X guest blog posts linking to cornerstone content on relevant sites with DA 40+

KR3 15 cornerstone content articles has at least 10 internal links

KR4 X% of our cornerstone content loads in 3 seconds or less

 

Objective - Improve our on-page SEO

Confidence to achieve                Progress

Company Goal   

KR1 At least X% of our website pages load in 3 seconds or less

KR2 Increase our Ahrefs health score from 61 to 100

KR3 X% of our pages have proper title and meta descriptions

 

Objective -Improve our blog execution

Confidence to achieve                Progress

Company Goal   

KR1 Publish 5 new blog posts to drive 3500 unique visitors

KR2 Increase readers who open 2 or more blog articles from 100 to 200

KR3 Increase subscribers from 3000 to 5000

 

Objective - Improve brand awareness

Confidence to achieve                Progress

Company Goal   

KR1 Get 5 earned placements in mainstream media

KR2 Collaborate with industry influencers that drive 1000 new signups

KR3 LinkedIn followers grow from 100 to 1000 through quality posts

 

Objective -Generate more Marketing Qualified Leads (MQLs)

Confidence to achieve               Progress

Company Goal   

KR1 Increase email marketing MQLs from 100 to 150

KR2 Increase AdWords MQLs from 70 to 100

KR3 Increase organic search MQLs from 45 to 50

 

Objective- Activate user-testing of our content

Confidence to achieve               Progress

Company Goal   

KR1 Talk to 10 external editors to receive feedback on our articles and infographics

KR2 Conduct 30 face to face content testing and interview sessions with users

KR3 Organize an online survey to rate our various content (min 600 answers)