Objective: Successfully launch Ver X.0 of our product 

Confidence to achieve               Progress

Company Goal   
KR 1  Get over X sign ups by month X 
KR 2  Achieve a free trial to sign ups of  X% Week on Week 
KR 3  Achieve a Sign Up to Pay  of X%  Week on Week 
KR 4  Get published product reviews in X publications
   
   
Objective: Build what users love 

Confidence to achieve               Progress

Company Goal   
KR 1  Have  customer development calls with X customers per week
KR 2  Build X WOW features to increase stickiness of X% of users 
KR 3  Increase resources to build features that will increase customer value by X%  

   
Objective: Increase user base of existing products 

Confidence to achieve               Progress

Company Goal   
KR 1  Increase monthly active users by X%
KR 2  Increase new feature engagement by X%
KR 3  Increase new user onboarding flow completion to 90%
KR 4  Decrease page load time from X sec to X sec
  
   
Objective: Deliver an awesome team engagement experience 

Confidence to achieve                Progress

Company Goal   
KR 1  Increase engagement scores at the current levels of X% to X+%
KR 2  Recognize X top performers each quarter
KR 3  Align OKRs for  all team members and new joiners within 2 weeks of a quarter start

Objective - Research, analyze, and understand what our users and non-users really think                

                                                                 Confidence to achieve                  Progress

Company Goal   

KR1 Sales team to conduct X phone interviews with key accounts

KR2 Support team to conduct X phone interviews with churned accounts

KR3 Product management to interview X external team leaders (non-users)